FUSE/SwanDog Marketing BenchMark Studies

These studies provide an inside look at how asset management marketing units operate, including structures, responsibilities, budgets, headcounts, and compensation, as well as perspective on how marketing’s role is evolving along with the industry. They will not only provide asset management firms with industry and peer group benchmarks against which to measure their effectiveness today, but will capture how marketing continues to change in response to a new competitive environment.

pdf 2012 FUSE SwanDog Press Release

PDF 2011 FUSE SwanDog Press Release


For more information about study content or how to order, call 630-995-3858 or email info@swandog.com.